To celebrate The Event Group's 20th Anniversary, each month this year we are looking back at some of the milestones that brought us to today. This month we look at a few of our more complicated events.

The Event Group at 20: Complex Logistics

As events grow larger, they inevitably grow more complex. Fortunately, after 20 years we’ve been through it all.

Take the 3M Global Symposium on Digital Dentistry. For that event, we had to produce a four-day symposium made up of meetings, tours, VIP receptions and dinners. The registration process included building out a custom registration database, extending electronic VIP invitations and coordinating travel from 42 countries. Logistics included hotel rooming lists, audio-visual needs, coordinating food and beverages, busing, and speaker rehearsals.

All that is hard enough, but another thing that can add a layer of complexity to an event is hosting it Internationally. At The Event Group, we’ve dealt with this challenge numerous times. One example was the International MedTech Symposium at the University of Hertfordshire, which was designed to spotlight the University’s Medical Technology Innovation Centre and the opportunity for industry and academia to work together on new business concepts. The event was hosted in London but drew attendees from seven different countries. That involved a lot of planning to provide the attendees with a smooth experience and coordinate tours of the new facility, but in the end it provided great exposure for the university to a large audience.

On the flip side, The Event Group also produced the MedEdge Conference, which was hosted in the U.S. but drew 127 speakers from 20 countries. Similarly, that event involved coordinating tours to accommodate a diverse audience and ensuring that it all went flawlessly.

Another production that required major planning skills was the American Bonanza Society conference. This four-day event brought together 1,000 attendees and a couple of hundred aircraft, all of which were landing within hours of one another. It required continuous transportation from the airport to the event for attendees arriving on both private and commercial aircraft, and then transportation back to the field to allow attendees to check out the planes throughout the event. Whew!

If you’ve never done it before, it’s easy to get tripped up on these kinds of logistics, and a failure in any one area can lead to a less-than-successful experience for attendees. As your events grow more complex, our team can help things run smoothly for you and your audience.

If you missed any of our previous 20th Anniversary milestones, you can read about them here: TEG Milestones